Marketing & Branding
The aim of marketing is to identify your customers, communicate your value to them, satisfy them, and keep them coming back.
A structured approach to marketing should underpin product, service and business development and ensure you deliver on customer’s needs in the most cost effective manner. Businesses with a strategic and structured approach to marketing will be successful in competitive markets and achieve a strong return on marketing expenditure.
We carry out marketing audits to identify the extent to which marketing is employed in your business and the strengths, gaps and weaknesses in the existing strategy and process.
A brand is defined as the sum of a business’ or product’s attributes: its name, personality, perceptions, images, price, positioning, history, service quality, goodwill and reputation, and the way it is promoted. A brand is the essence or promise of what will be delivered or experienced.
We work with you to define or enhance your brand essence, promise, personality in conjunction with our broader marketing services.
Having a registered trade mark will add value to your business by:
If you’re infringing another’s trade mark, you may be liable for prosecution and could be sued for your profits and the plaintiff’s legal costs.
We provide the following trade mark services:
Whether starting or growing your business, knowing the size, trends, behaviours and risks of your market is paramount to business success and should form the basis of your marketing strategy and business plan.
We can help you with:
Businesses with sound marketing strategies are better able to make informed business decisions, maximise profit and keep customers coming back.
We can help you to develop a practical and cost effective marketing strategy specific to your business covering:
Leadership doesn’t come from authority and power but rather your ability to inspire, influence and motivate your team towards a vision or common goal.
From corporate governance to organisational development and HR policies and procedures we have a number of resources to help you achieve organisational excellence.
Conflict significantly affects employee morale, productivity, health & wellbeing, customer relations, revenue and profit.
We help build and transform the capability of organisations to maximise their performance.
A cohesive team is critical for success, a high performing team will ensure your business runs smoothly and delivers results.
Do you need to engage multiple stakeholders to deliver outcomes?
We develop business strategies that combine creativity and outside-the-square-thinking, with proven market-driven methodology and analytical rigour, to deliver insights and results beyond current performance.
Planning and setting the foundation for your project can set you up for success and make your life easier.
Everyone has great ideas, industrious missions and inspiring projects but sometimes it's a whole different challenge just getting them across the finishing line.